As our song genre is very contemporary and original as it is Rock/Dance. I think our target audience would be teenagers between the ages of 15-25. As the track is very young and modern. Also as our idea is quite dark and mysterious I think we would target the subculture of Indie kids, and gothic-hipsters.
"Hipster refers to a postmodern subculture of young, urban middle-class adults and older teenagers that appeared in the 1990s, being derived from earlier movements in the 1940s. The subculture is associated with indie music, a varied non-mainstream fashion sensibility, progressive or independent political views "
I think our music video would target both genders equally but mainly females as the singer is female and has role model qualities as she is a trend setter as she is different. I think that women would respond better to this than men. And woman generally responds better to other woman.
I think our music video would appeal to all the classes, as the genre is not distinctive to a set class.
This is concise work in relation to your target audience. You have clearly identified the target audience for your band/artist. You have applied the demographic and psychographic profile well and have thought and applied clearly the VALS of your profiled target audience You do need to consider potential markets for your campaign. This can be compared to real band/artists, use the information you researched from the BPI this week and any identifiable markets you can target. Please provide a little more detail here.
ReplyDelete