Usually the budgets for music videos are set from 1,000 to 100,000. this is based on projected record sales, and how big the artist wants the video, for example James Blake's video was used as a pro,otional tool, and so it was apart of his marketing campaign, so the money would take longer than usual to regain, as a result of this the video was set to a lower budget than usual.
Once approached by the artist and given the rough idea, Emily picks a few directors she think suit the style and ask them to write up a treatment, this I thought was very interesting to look at as she brought in a few examples from Ellie Goulding and James Blakes videos, this gave us an idea of how we were to set out our treatment for out video. In each treatment the directors gives a brief outline of the music video, which is usually backed up by images and videos to help give a realistic feel for the style they want. they also use specific references for the location of the video, and the different shots used. As well as the styling and looks of the people they want to use.
Once the treatment is completed the directors sends it back to Emily and she shows the Artist and then they pick which directors ideas or style would suit the song and video.
Evident knowledgeable understanding of Emily’s talk. You seem to have benefited with the professional speaker providing information on actual practice. I like the way in which you have used this information and blogged this in relation to your coursework planning. You do need check the spelling in the blog - I can do this with you if you want.
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